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P and G to jettison more than half its brands | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Matthew Chung

P&G is slimming down its operations, divesting or discontinuing more than half its global brands over the next two years.

The world’s largest CPG co made the announcement on Friday, the same day the sale to Mars of its pet food brands Iams, Eukanuba and Natura in North America, Latin America and other select countries was finalized.

Read more: http://strategyonline.ca/2014/08/05/pg-to-jettison-more-than-half-its-brands/#ixzz39XEnUE9N

 

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